Media: Sales Kit My Role: Our Public Health line of business was in need of a total revamping of their sales materials. We decided to repackage the way the software is sold and brand it as "Software Just for Public Health". I created a sales kit folder that featured information about the 2 main software modules of Insight. The sales person can then customize the arrangement of datasheets inside based on each unique prospect.   Media: Integrated Campaign (myAvatar) My Role: myAvatar is Netsmart's flagship behavioral healthcare enterprise software. It was designed to be customized based on the role of the user. (Clinician, Front Desk, Billing, Executive, and IT) Based on this design, I created a character to represent each role and used these characters to promote the software in all communications. Some of the communications I created for this campaign (pictured to the right) are: Datasheet Advertisement Series Website Landing Page Email Looping Flash Presentation   Media: Website My Role: NTST.com is Netsmart Technologies' main website. I design all assets and maintain content for this website on a daily basis. All forms are integrated with SalesForce to capture and drive leads. I also partner with a local SEO firm to make sure the site is optimized for maximum impact. Here is a 3 year comparison of current website analytics to the 3 years previous to my arrival at Netsmart Technologies: Increased website visits by 72% Increased pages per visits to 4.32 (from 2.89) Lowered the bounce rate to 33% (from 52%) Increased the average time on the site to 2:14 (from 1:42) Launch the website   Media: Flash (Interactive Sales Tool) My Role: The Meaningful Use Customer Tool is one of the biggest highlights of my time at Netsmart. Management wanted to debut a tool at CONNECTIONS2011 (our user conference of 500+ attendees) that would allow each user to map our solutions to their particular business. This tool also calculates the amount of government incentives they could potentially receive with the use of our software. At the end of the application, the user can print and email a customized report to themselves. We received a quote from an outside agency to develop the tool that was going to cost $10k - $15k. We were not able to work that into the budget, so I spent several hours outside of work developing the application in time for CONNECTIONS. I built the entire app using Flash and ActionScript 2 with an ASP component for the email piece. The conference has generated several million dollars in opportunities for our sales people thus far.   Media: Website Redesign My Role: Netsmart acquired a company called Crown Software to add a pharmacy solution to it's suite of products. When we acquired them, they already had their own website. I was asked to redesign that website in the Netsmart look and feel. To the right are screenshots of the homepage before and after the acquisition. I created the site from the ground up in ASP and Flash. The forms have been integrated with SalesForce (our CRM system) to collect leads. Launch the website   Title: "CONNECTIONS2010 Kickoff Video" Media: Flash and AfterEffects My Role: CONNECTIONS is Netsmart's annual customer conference and also a great selling event for our sales team. The Netsmart internal marketing team puts the show on and it is a great success every year. This video was played on the movie screen in an auditorium of 800 attendees in 2010. It set the tone for the whole week.I created it with Flash and AfterEffects. Watch the video on YouTube