Media: Investment Brochure My Role: I created the visuals and page layout for this brochure. Our IPs (Investment Professionals) were in need of material to distribute to their clients that explained the different levels of investor participation from "Do it for me" to "I'll do it myself". I strived for a clean layout to present a large amount of complicated material. This piece adheres to the Nationwide brand standards for printed materials. Pictured to the right are the brochure cover and inside spread.   Title: "Sevolution" Media: Flash presentation My Role: I was responsible for the "crazy video" concept and all visual/Flash development. One of the fun things about working on the campaign team is that we were able to push the boundaries of the brand. This piece is a great example. Nationwide wanted to create buzz and awareness among advisors about their 7% rollup. At the time this was revolutionary, thus the Sevolution was born. The Flash piece was part of a larger campaign that helped to drive sales of the variable annuity, surpassing the sales goal by several million dollars! Watch the video on YouTube   2008 IMCA award - Best in Show (Campaign) Title: "Nationwide Bill of Rights" Media: Flash presentation My Role: The Retirement Plans line of business wanted to generate awareness about Nationwide's Bill of Rights; a promise of 5 basic rights to which all customers are entitled. I decided to stay away from an obvious patriotic theme and go with something more industrial and visually impactful. I was responsible for storyboards, animation, and sound design. This piece was posted on our website and generated thousands of hits and received rave reviews from our advisors. Watch the video on YouTube   Title: "YourLife Costculator" Media: Flash on CD-ROM My Role: Our Life Insurance sales professionals were in need of a standalone calculator/app they could use on their laptops in the field without being connected to the internet. As part of the YourLife campaign, this calculator was distributed on CD-ROM. It was a huge success! I created the visuals and animated transitions with Flash. The calculator logic was coded by Bethany Petryszak.